Learn to analyze available sources, prioritize, and identify growth points
This course is suitable
For beginners
Through our course, you will master the fundamentals of effective digital PR. You will learn to analyze sources, prioritize, and identify growth points.
For everyone working with communications
We will assist you in effectively utilizing digital tools to enhance brand visibility and establish long-term relationships.
For business leaders
Our course will help business leaders master digital PR skills to strengthen their brand reputation and enhance competitiveness.
Speakers
Olivia Wilson
PR Director
John Smith
Strategist
Course program
6 video lessons, extended articles, additional material, and homework assignments
Lesson 1. Introduction
lecture · extended articles
12 minutes
Lesson 2. Strategy. Goals, audience, and competitors
lecture · extended articles · homework assignments
40 minutes
Lesson 3. Strategy. Basics, tools, and channels
lecture · extended articles · homework assignments
30 minutes
Lesson 4. Content
lecture · extended articles · homework assignments
20 minutes
Lesson 5. The role of the website in communications
lecture · extended articles
35 minutes
Lesson 13. Tactics, planning, and analytics
lecture · extended articles · homework assignments
40 minutes
Results
Creating a PR plan and analyzing results
We will share our work principles and offer guidance on crafting a PR plan and analyzing outcomes effectively.
Using appropriate tools and channels
We will teach you to select tools tailored to your tasks, demonstrate audience and competitor analysis, devise realistic strategies, and achieve planned outcomes.
Working with website and social media content
We will explain how to handle content, develop a social media presence from scratch, set up targeted advertising, and convey the company's values to users through creative means.
Feedback
Michael Johnson
I really like the useful information in the chats and groups, as well as the feedback from the course curators. There are numerous assignments in the course, and a huge number of participants in one chat.
Christopher Brown
The curators are always helpful, and they even record videos explaining mistakes in assignments, which makes learning much easier.
Daniel Williams
The quality of the material and the speakers is top-notch. They explain things in an engaging and concise manner. Plus, the course curators provide quick feedback.
Emily Davis
I had a great experience with the course. Videos were clear and concise, information was presented excellently, and everything was very easy to understand. Thank you!
Do you have any questions about the course?
Write us!
course_academy@gmail.com
